Success StoryBuild branding, reach, and traffic
Using Instagram, ApexDrop activated 100 micro-influencers with iHome Vanity Mirrors, Salt Lamps, Google speakers, and Alexa speakers to post branded content and messaging into their feeds. The strategy has increased brand awareness in addition to high-quality sponsored content. Conversion opportunities were created on social media based on core consumer traits. Also, select influencers cross-promoted content to other social media networks improving SEO, reach and social discovery.
Campaign At-A-Glance
Challenge
To connect with a younger, more socially active audience.
Solution
Leverage ApexDrop’s microinfluencers to conduct virtual tastings and share their experiences with their social followings.
Results
117Created Posts
4.47%Campaign Engagement Rate
2.3MCampaign Follower Reach
109KTotal Campaign Engagements
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