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Health & Beauty

Find the new face of your product

Beauty influencers make up your marketing strategy

In a world of staged perfection, authenticity is the crown jewel. Our beauty bloggers, health and wellness influencers, and makeup mavens have loyal followings because they’re real people with real stories. And when they endorse your product, that trust transfers to your brand.

Forget cookie-cutter beauty and wellness marketing campaigns. While well-known influencers in these spaces may have millions of followers, they lack that personal touch that makes the difference between scrolling by and clicking “buy.” When you put your beauty or fitness product in their hands, you’re putting it in front of an audience of your new biggest fans.

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Follower Count

%

Engagement Rate

Pieces of Content

Testimonials

Highlight both
the journey and the finished look

Our micro-influencers don’t just passively hold up your products; they share their entire experience with your brand. From unboxing to trying, testing, and reviewing, they take your audience on a journey. It’s like word-of-mouth marketing on steroids, and it works.

What Brands Are Saying

"We have limited resources, and to be able to manage fifty to sixty influencers at once would take a lot of time and effort on our end. To be able to have ApexDrop do that is a real benefit."

Jason Rappaport
Universal Standard

"Working with the ApexDrop Team has been a great way for us to reach a broader audience while seeding product to targeted influencers. Having an influencer strategy has allowed us to connect with true brand ambassadors and collect social content that shows a diverse, creative audience. We love to see how Russell Athletic product is captured with the influencers unique styling."

Beth Adams
Russell Athletic

"We were really happy with the results! Even better than the best!"

Shawna Hassett
Foster Grant

"We at Promptly Journal and Choose Friendship have had the pleasure of partnering with ApexDrop for the past couple of years, and the experience has been nothing short of exceptional. Working closely with them for both of our brands, we have been able to unlock tremendous opportunities and expand our reach to millions of people. ApexDrop's platform has proven to be invaluable in connecting us with new audiences and introducing our brands to fresh faces."

Michelle Soltman
Promptly Journals

"I recommend ApexDrop for any organization looking to add high-quality user-generated content they’ve helped us launch new brands and new products with authentic reviews and feedback that we would otherwise have taken months to gather. Their expert guidance through building a campaign including the kind of artwork and emphasis that we were looking to achieve has been invaluable. Their partnership is one that I hope to continue."

Kari Lowrance
Alliance Consumer Group

"My company used ApexDrop for a massive UGC (user-generated content) influencer-creator campaign that we had going on. It needed to be so customized, it wasn't even funny. They helped us find really good creators in a very timely manner. We got weekly updates for stats, which was very helpful with our reporting, and the quality of content that we had coming in was brilliant. Also, the price point—just everything—was great. We will absolutely use them again."

Tamara Sibley
Upper Echelon Products

"My team has found ApexDrop incredibly helpful, especially when we launch new products. It's great to have user-generated content that feels very authentic and diverse and just has beautiful content. I highly recommend them if you want to establish a new product through UGC."

Jill Trimbach
Hidrate

Featured Creator

Crystal Aurelia
IG: @sixth.tractate

“I love being a collaborator on ApexDrop! I’ve worked with both established and up-and-coming skincare, makeup, clothing, food, and beverage brands over the years. They make the collaboration easy with well-defined timelines up front, so I can plan around my travels and focus on what I enjoy ~ creating content!”

Fine-tune your targeting

Why spend your marketing budget on broad strokes when you can have precision? Beauty, health, wellness and fitness influencers make up a large segment of the social media market, so identifying those that will offer the most bang for your marketing buck is key. Our campaign managers will match you with micro-influencers who are perfectly aligned to your brand’s specific niche. We’ll also take care of all the heavy lifting when it comes to engaging your ideal influencers and managing your campaign(s), including:

Negotiating
partnerships

Ensuring authentic content

Measuring campaign success

Guiding content creation and storytelling

Explore Success Stories

Featured Case Study

To reach a younger, more active, and social media-savvy audience, Corona reached out to ApexDrop to build a unique campaign centered around virtual tastings. Corona Premier then tapped into ApexDrop’s diverse network of product testers to create authentic user-generated content blending lifestyle and product visuals. The end result? A dramatic increase in social engagement, especially on Instagram.

campaign increase

earned media posts

campaign follower reach

Read The Case Study