11 Steps to Prepare for an Influencer Campaign

11 Steps to Prepare for an Influencer Campaign

Essential Checklist: Getting Ready for Your 2024 Influencer Campaign Reading Time: 5 min From identifying your goals to creating a sound content strategy, these eleven steps will help you maximize results. We encourage you to use this post as your influencer campaign...
9 Lies You’ve Been Told About Influencer Marketing

9 Lies You’ve Been Told About Influencer Marketing

As influencer marketing continues to evolve, so do the myths.  Learn what’s new and what’s old in this article adapted from my recent podcast, “The Lies You’ve Been Told About Influencer Marketing.” MYTH 1.  The ROI of influencer marketing is immediate. Marketers...