Micro-influencers themselves may even be unaware of their public relations (PR) expertise. Often, their work identities are classified by the platform they use (i.e Instagrammer, Tweeter, Blogger, etc.), when in reality it’s what they’re creating on these platforms that gives a more precise idea of what they’re doing for your business.
Traditionally, a PR consultant would promote clients’ products, services, etc. by handling communications and creating effective, positive, and persuasive content. The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
The idea behind PR is so simple yet so essential: convince an audience to trust your brand. When consumers believe in your company, you sell more products and services.