Micro-influencers should do some preliminary research into your brand to find out how you’re currently marketing your company. With some background knowledge, they’ll be able to tailor their posts to your products or services, resulting in content that feels, looks, and reads more cohesively.
While this may seem rudimentary, it’s important that micro-influencers know how to use hashtags and mentions effectively. With the right hashtag, your posts are more search friendly, engage a wider audience, and reach the right social media users. In a similar yet more specific fashion, mentions and tags allow micro-influencers to bring related parties into the conversation, which, again, enables you to reach a more targeted following.
Understanding some search engine optimization (SEO) basics is a huge plus as well. Backlinks to your brand’s site, social channels, sale pages, digital coupons, and other partners are helpful for organic SEO.