When you’re targeting isn’t refined in an Adwords and/or other PPC campaign, you’re essentially flushing money down the proverbial toilet. Yes, you may be garnering thousands or even millions of impressions, but those who see your ads may not care at all.
With influencer marketing, content creators have a built-in audience. When you work with an influencer marketing agency like ApexDrop, your brand will be matched contextually and at scale with all of your influencers. This means thematically, your brand will make sense in the campaign, and that you’ll also be targeting the proper markets.
For instance, if you’re selling workout gear, we’ll match you with micro-influencers who have an avid following, truly believe in your product, and have your target market as their following.