It’s an influencer marketing agency’s job to have a pulse on their content creators. With a carefully curated network comes a strong understanding of those within that group. At ApexDrop, we contextually match your products with influencers based on their personality, marketing niches, experience, style, content, and platform of choice.
Scale is another important component to consider, which is why ApexDrop specializes in fully-managed micro-influencer marketing campaigns. This kind of native advertising pairs brands with content creators who have followings of between 5,000–20,000 attentive and engaged (real) people. While this audience may be smaller than that of a celebrity instagrammer, it is higher in quality: Remember, the number of followers an influencer has is much less significance than the metrics of engagement and relevance.
Reach is still vital, however you will need to scale your efforts with many micro-influencers if you want to have a big effect on your traffic. One of the most challenging aspects of influencer marketing for brands is identifying the right content creator for the job. In growing your brand, you may find it difficult to divide your time between business development and rolling out a comprehensive social media plan. Utilizing an agency who already works with a large network of knowledgeable influencers will most likely produce a much better return on investment.