“There are lot of things out there that people talk about and try to sell you,” says Gail. “And of course they make it sound good, but you don’t really know if it works.” As with any brand, return on investment (ROI) has to be a factor.
Gail had tried her hand with social media marketers, SEO gurus, and advertising agencies, but nothing was giving her the boost she was looking for. “I’ve tried many different things but have always been disappointed, quite frankly.” However, Gail soon realized that something was different about ApexDrop’s influencer marketing campaign.
“[ApexDrop] got who we are, what we’re about, and they were super easy to work with,” Gail says. With the process seemingly simple enough, there was still one more looming point of apprehension: “the other concern I had was if the influencers were going to do the brand justice.”
As the posts started being published, Jill-e was receiving rave reviews and the influencers were loving the products. The design was on point, the functionality was exquisite, and the price point was fair. As time went by, Gail quickly saw the potential of having professional influencers on board. “I thought what the heck, as long as the photography is good, I would probably spend that much, maybe even more, on one lifestyle photography shoot. I felt like it was low risk from that perspective.”
Gail’s risk ultimately paid off big time. “The photography is excellent. Looking at what they’re doing with our products, how they’re styling it, how they’re posing, and how they’re pairing it with their outfits.” Because of her extensive experience with photography that includes both wedding photography and a career at Kodak, the value of visual content weighs heavily on Gail’s decision to have made the leap into influencer marketing. She states, “I’m just blown away with what they’ve done. I’m really, really pleased… They’ve done a better job than I ever imagined.”