#Love them or #hate them hashtags are still an obsession. Moreover, these repurposed pound signs are running the modern marketing game by improving SEO, honing in on a targeted audience, and expanding content reach and searchability.
Hashtags categorize content into a searchable, centralized link so users can find what they’re looking for more efficiently. Influencers can take advantage of this by using them to attract new followers and increase content optimization, all while expanding the brand.
In fact, research from Twitter indicates that 49% of consumers seek assistance from social media influencers before making a purchase. With nearly half of the consumer market double checking with Internet celebs before clicking “check out,” there’s clearly something to be said for all of those pound signs.