How to Elevate Your Marketing Efforts with Instagram

How to Elevate Your Marketing Efforts with Instagram

The monthly active user count is an essential metric to consider when deciding on which social media platform is right for your campaign. In a lot of ways, this number equates to the general popularity of a given network and possibly, to marketing opportunity.

While Facebook’s user count is still towering above the rest—creeping closer to two billion by the day—Instagram comes in second at over 600 million active users. However, with fewer posts, this mighty runner-up might have less social media noise (information that is useless or not of value) than the other newsfeeds.

Not only does Instagram boast brilliant, visually stimulating content, but their sponsored ads are also seamlessly integrated into the platform, despite the markings of a paid post.

Business Stories

In January, Instagram added immersive, full screen ads to their “Stories” feature. These ads allow businesses to use target marketing and reach capabilities that ensure your ads are relevant to the people you’re trying to impact. As of March 1, 2017, businesses of any size can start running these ads! This level playing field explains why just about every brand is starting up an account.

From Monster Corporations to Ma and Pop Shops

  • General Electric launched an incredibly successful “superfan” campaign that lead to 200 social engagements within 48 hours.
  • Madewell uses Instagram as a key marketing platform, amassing an audience of 700,000 followers and 7,000-10,000 likes per post.
  • Red Bull has more than 1.2 million followers and their posted content brings in between 30,000 and 40,000 likes.
  • Letterfolk, a small business run by a husband and wife team, has 146,000 followers and pulls in over 7,000 likes on most of their pictures.
  • Tentsile, a company that sells tree tents, has garnered 167,000 followers and acquires between 3,000 to 5,000 likes a post.

When Your Target Market is 18-29 Year Old Females

If your target market is millennials, then Instagram is a must-have for your marketing ventures. About half of all internet users are young adults between the ages of 18-29 (53% use Instagram). If you’re looking for even more tailorable statistics for your brand, know that about 55% of these users are female. This means, if you’re target market is females between 18-29, Instagram could be your most valuable social media marketing channel.

6 Ways Fashion Bloggers and Micro-Influencers Have Taken Over Marketing and Sales:

  1. Fashion bloggers are people-focused. Because of this, consumers trust an influencer’s message over a brand’s.
  2. Micro-influencers have a clear direction, vision, and strategy. When brands align with these social media marketers, their message becomes the influencer’s message, and vice versa.
  3. Fashion bloggers are creative leaders—they’re like rocket fuel for original content.
  4. Micro-influencers are secret SEO and analytics experts. Remember, they’re looking for more engagement as well, so they’re paying close attention to numbers, statistics, and metrics.
  5. Fashion Bloggers are better brand advocates than anyone working in your business. People always trust other people over a company.
  6. Micro-influencers appear earlier in the contemporary buyer’s journey. Remember, your brand is only one option to choose from. Ensure someone experienced is advocating for it.

No Content? No Problem. Partner With a Micro-Influencer

If you’re looking to hone in on your target audience, then partnering with a micro-influencer is your best choice. When the partnership is right both contextually and at proper scale, a micro-influencer will create content on the brand’s behalf and then show it to just the right niche.

Micro-influencers have thousands of people actively following their posts. Because of this, your brand impressions will skyrocket however, sometimes the best benefit that comes from partnering with a micro-influencer is the trust and loyalty they can build for your brand. Because of the positive connotation with your company, you’re also likely to see a significant increase in your audience’s engagement.

The Instagram Advantage:

Finding The Right Influencers

The biggest hurdle in creating a successful Instagram presence can be pairing with the right influencer. In order to do so, marketers need to consider context and scale. However, even with this knowledge, it’s difficult to pick the right micro-influencer from the thousands that are out there.

To save time, money, and a whole lot of heartache, it’s best to find a micro-influencer marketing agency. Look for one that has a vigorous vetting process. This way, you can rest assured that only outstanding social media marketers can represent your brand.

ApexDrop has helped thousands of authentic micro-influencers connect with quality brands through contextual product gifting (also known as trade collaborations). Imagine having an affordable and easy way to get your products featured by hundreds of influencers immediately on Instagram, but without all the extra work. ApexDrop offers an unparalleled service in campaign management from start to finish and can assure that their clients receive quality posts and authenticity. For more information, schedule a call with an ApexDrop Influencer Specialist today