The monthly active user count is an essential metric to consider when deciding on which social media platform is right for your campaign. In a lot of ways, this number equates to the general popularity of a given network and possibly, to marketing opportunity.
While Facebook’s user count is still towering above the rest—creeping closer to two billion by the day—Instagram comes in second at over 600 million active users. However, with fewer posts, this mighty runner-up might have less social media noise (information that is useless or not of value) than the other newsfeeds.
Not only does Instagram boast brilliant, visually stimulating content, but their sponsored ads are also seamlessly integrated into the platform, despite the markings of a paid post.