You now know who your customers are, as they’re essentially your influencer’s followers. Browse through profiles and analyze your observations to tailor content to your target demographic, location, and interests.
Collaborate with campaign managers if you’re working with an influencer agency that offers one. Generally, a campaign manager—at least a good one—will know the seasonal themes that are hot and be up-to-date on the latest news, trends, and styles. It’s also likely that he or she will have substantial experience working with a variety of brands.
When you begin producing content, perform an audit on any past material you may have. See what worked and what didn’t, and then compare and contrast that information with your fashion blogger or micro-influencer’s content. Remember, you don’t have to repost or use all influencer content to get the benefits. If the influencers style isn’t exactly aligned with your theme, leave that content with the influencer’s audience.
Finally, you can get insights right from the source: the influencer. Often times, marketing campaigns are so successful that the brand and content creators stay in touch. More often than not, a micro-influencer will encourage you to repost and share their blogs, photography, tweets, and posts with your audience. It will bolster both of your profiles and humanize your brand.