HOW DOES IT WORK?
WHAT DOES APEXDROP DO?
For marketers looking to work with highly engaged Instagram micro-influencers, ApexDrop is a service agency that provides a turn-key solution. Unlike sites that let you shop for overpriced influencers or difficult software, ApexDrop does all the hard work by managing hundreds of micro-influencer collaborations for you that drive tremendous results.
HOW DOES APEXDROP PAY INFLUENCERS?
ApexDrop campaigns involve using your own products as compensation to micro-influencers. Many in the industry call this “gifting” or “trade collaborations”. This method works best with higher-quality items over $100 in retail value. By giving influencers a way to opt-in to truly love your products before discussing payment, ApexDrop achieves authentic high-quality posts for its clients.
Through fostering this relationship between blogger and brand, ApexDrop has become one of the most respected micro-influencer networks in the world. Moreover, ApexDrop micro-influencers post valuable user-generated content (UGC) to your target audience, which means that your brand reaches only the most passionate and attentive followers.
If you’re curious about what’s in it for the influencer, please click here to find out more.
HOW MANY FOLLOWERS DOES EACH INFLUENCER HAVE?
ApexDrop links you with social influence marketers whose number of followers range from five thousand to over one million. However, our specialty is within the micro-influencer segment that have an average of 10K-20K followers. When scaled properly, going smaller can bring big results. Micro-influencers frequently have a more passionate audience than celebrity influencers do. When scaling a brand’s social media campaigns with hundreds of quality micro-influencers, the results can be massive.
HOW MUCH DO APEXDROP CAMPAIGNS COST?
The cost of a campaign depends on what you’re looking to achieve and how much you can invest in product gifting (our system utilizes blogger gifting more often than paid endorsement). The most common package is based on the industry standard $10 CPM (cost per thousand followers reached). It’s important to remember that ApexDrop ensures that your post is reaching real people, unlike the traditional “impressions” that fail to discern between fake followers and genuine users.
ApexDrop clients see substantial return on investment (ROI) and frequently report a four-fold increase in conversion year over year. This is due to the effect of influencers continuing to work with clients and providing a true return on relationship (ROR). In fact, most brands invest in multiple influencer marketing campaigns as the initial expenditure almost always results in profit.
Bonus: ApexDrop is a full management influencer service, which means that you can kick back and focus on creating great products while a team of experts manage your campaigns and trade collaborations for you.
HOW LONG DOES AN APEXDROP CAMPAIGN TAKE?
An ApexDrop influencer campaign generally takes 1-3 months from start to finish. During this time, ApexDrop’s team of Campaign Managers will keep you posted on important matters such as creative direction, launch, shipping, posts, and market research. If you’re in a rush to start a campaign, please ask about expedited service fees.
HOW MUCH DO I NEED TO BE INVOLVED WITH A CAMPAIGN?
Some brands prefer to be more involved with the influencer selection, campaign creation, and market research. Most brands prefer to use ApexDrop as a fully managed mirco-influencer service and will trust a dedicated Campaign Manager to do everything necessary for a successful campaign. This allows you to save time by avoiding the learning curve of using new software and sorting through an aggregated list of bloggers. Aside from a few key decisions that you’ll need to be involved with, ApexDrop can administer every aspect of the campaign. Ultimately, your involvement is based on the amount of time you can or want to invest.
With our highly qualified team of influencer experts and our amazing inventory of influencers, you can be certain the results will exceed your expectations.
WHAT ARE MICRO-INFLUENCERS?
Micro-influencers with ApexDrop have between 10,000 – 50,000 followers. They may have relatively small reach compared to celebrities, but they generate great return. The 80/20 rule applies here: just as 20 percent of your customers generate 80 percent of your sales; these brand advocates generate more leads and more sales conversions than any other type of influencer. They create real engagement and consideration of your brand, beyond just awareness, lead generation, or increasing followers/likes without actual conversions.
WHO SHIPS THE PRODUCT TO THE INFLUENCER?
Influencers generally order their gifts directly from your website. This is beneficial to your brand as you have the additional opportunity to obtain even more details from this influencer for your records and to improve the long-term branding and relationship. Our research shows influencers are eight times more likely to buy products from brands they’ve collaborated with through ApexDrop.
WHAT IF I DON’T LIKE THE INFLUENCERS CHOSEN FOR US?
Ultimately you get the final say on the influencers chosen to collaborate in your campaign. We make it easy by providing a list of our suggestions before launch. It is uncommon, but at your request we will find replacement influencers.
HOW CAN WE BE SURE THIS WILL WORK?
We have a reputation for the highest quality micro-influencers in the industry due to our proprietary vetting and opt-in system. Our process helps us align your brand with the right influencers to assure the best quality posts and engagement possible. Please ask us to share some case studies on a demo call if you are unsure if this is right for you.
WHY CHOOSE APEXDROP?
WHY SHOULD I CONSIDER APEXDROP?
Brands prefer ApexDrop as they charge a reasonable rate to do all the hard work with micro-influencer collaborations and measure fantastic results. They hand select the best influencers from their own private network and guarantee their posts. They don’t work with influencers who paid for their followers or that push products they obviously don’t care about all over Instagram for money.
HOW IS APEXDROP DIFFERENT FROM OTHER INFLUENCER AGENCIES?
ApexDrop is known as having the world’s highest quality and most engaged micro-influencer network. With an unparalleled private network of micro-influencers, they set themselves apart from other social media marketing agencies. ApexDrop pairs brands with contextual vetted influencers in order to reach their primary target audience. Their network contains bloggers and influencers who truly care about the products they’re representing. In this way, ApexDrop ensures only premier social media influencers can represent their clients.
WHAT MAKES YOUR INFLUENCERS SO SPECIAL?
It’s our vigorous vetting process that assures only outstanding bloggers can represent your brand. ApexDrop meticulously inspects social media influencers for fake followers, likes, and comments. Our curated network of 3,000+ influencers is comprised of only the most talented and influential fashion creators on social media. To give you an idea of our rigorous quality assurance standards, only one out of ten applicants are accepted as ApexDrop influencers. Moreover, bloggers who fail to get involved with campaigns for which they’ve signed up will be removed from our network. Finally, we verify both our influencers’ social media following as well as their offline presence in order to determine why they are popular online.
CAN YOU PROVIDE REFERENCES FOR YOUR CAMPAIGNS?
Yes. To get specific contact information, please speak with an ApexDrop Influencer Specialist. They will provide you with case studies, testimonials and references from both bloggers and brands. Between the network of bloggers and the results of the campaigns, you’ll notice certain similarities among all of ApexDrop’s accolades: They boost brands, deliver killer campaigns, and deliver impressive results.
HOW LONG HAS APEXDROP BEEN IN BUSINESS?
ApexDrop’s team of experts have been helping brands grow for over 17 years. ApexDrop’s official influencer marketing platform was launched in 2014 with the goal of helping brands grow through fully managed social media campaigns. Today, ApexDrop has garnered the most extensive network of highly-skilled, social media micro-influencers in the industry.
WHAT ARE THE RESULTS?
WHAT KIND OF RESULTS CAN I EXPECT FROM AN APEXDROP CAMPAIGN?
Brands love ApexDrop because they help attract new customers, increase repeat business with a quality audience, drive loyalty, maximize lifetime customer value, improve credibility, increase quality followers, create license-free content, build relationships (ROR), and drive insights through market research. On top of this ApexDrop guarantees the reach your brand will achieve and the followers you will increase on Instagram.
WHAT IF THE INFLUENCERS DON’T POST?
ApexDrop guarantees that your reach is fulfilled with your social media campaigns. To assure authenticity, when an influencer does not like a product/service, then they are not required to do a sponsored post. Instead, they are asked to complete a survey with a valid reason explaining why they didn’t post. In order to maintain a high level of trust, ApexDrop instills the importance of creating high quality, honest, and original content marketing in all of its bloggers and social influencers. If for some reason you don’t feel an influencer is an ideal match for your brand, ApexDrop will find a replacement social influencer who will help fulfill your marketing goals.
WHAT IF AN INFLUENCER APPLIES FOR MY CAMPAIGN BUT DOESN’T ORDER THEIR GIFT?
ApexDrop guarantees the minimum reach achieved with the campaign and will strive to have all gifts sent to your selected influencers. Due to unforeseen circumstances (death in the family, family emergency, etc), some influencers may not order or receive their free gift. In this scenario, ApexDrop will find a replacement influencer at no extra cost.
DO INFLUENCERS CROSS-PROMOTE TO OTHER NETWORKS LIKE FACEBOOK, TWITTER AND PINTEREST?
YES, and there is no additional cost for being cross-promoted. When ApexDrop influencers really love a product, they tend to share it authentically by broadcasting to their entire social network. ApexDrop clients generally see 5-20% cross-promotion rates at no extra charge. This valuable bonus is what we call “icing on the cake.” When you get free cross-promotions from your brand advocates, we suggest that you go the extra mile to thank them by email or phone in order to continue building your relationship with them.
IS IT POSSIBLE YOU WON’T BE ABLE TO GET THE FOLLOWERS YOU PROMISED US ON INSTAGRAM?
No. We will get followers for the account you choose for as long as it takes to reach the agreed upon total. Even if you change one of your products or brand name, we will continue to work towards your goals.
YOU CLAIM TO ONLY HELP US ENGAGE REAL FOLLOWERS. HOW DO WE KNOW THEY AREN’T FAKE?
ApexDrop guarantees that the followers we attract to your account will be authentic. If you look at ApexDrop’s influencer photos, followers, or comments, you’ll find that they have legitimate accounts with genuine posts. If you’re still unsure, feel free to direct message them and ask! Generally, fake followers and bots have foreign accounts with funny-looking profile pictures, are following way more people in proportion to those following them, and they don’t interact with your posts.
CAN I REPOST THE CONTENT THAT THE INFLUENCERS MAKE DURING THE CAMPAIGN?
Yes, you can re-post any social media picture with an ApexDrop influencer as long as you tag the influencer to give them credit. Part of our agreement with influencers is to provide you license-free content. Generally they are flattered when you repost or feature them because it gives them more exposure which helps them increase their following. Please note the content cannot be significantly altered without prior permission from the creator.
“Our ApexDrop campaign was a huge success!”
“The process and timeline worked EXACTLY as promised! ApexDrop delivered!”
“… my ring was worn in a photoshoot for a new sweater line for REVOLVE, and the girl who put me in contact with this model found me on Instagram, which never would have happened if (ApexDrop) didn’t help me grow”
“… seeing all these incredible young women sharing my products was heartwarming. I’m blown away by how much (ApexDrop) did for my startup”
“What I like best about ApexDrop is that they are obsessed with quality over quantity”