FAQs: Network of Social Influencers & Top Fashion Bloggers
Here are some of our most frequently asked questions:
HOW IT WORKS
WHAT DOES APEXDROP DO?
ApexDrop is a specialty service agency known for their popular FIFTY-IN-FASHION gift campaigns. They activate 50 high-quality fashion micro-influencers at a time for a fashion brand’s instagram page. They’ve helped move the needle for companies like Fossil and Gigi NY as well as emerging startups. They guarantee a minimum reach and followers with each campaign to show ROI.
HOW DO YOU PAY YOUR INFLUENCERS?
Believe it or not, 99% of our campaigns involve using the products you’d like to promote as compensation to fashionable micro-influencers. Many in the industry call this “gifting” or “trade collaborations”. This method works best with higher-quality items that are over $50 in retail value. By giving influencers a way to opt-in to truly love your products before “money talk” ensues, we can guarantee each of their posts are authentic, genuine, and of the highest quality.
Through fostering this relationship between style blogger and brand, ApexDrop has become the most trustworthy influencer network in the world. Moreover, our micro-influencers post valuable user-generated content (UGC) to your target audience, which means that your brand reaches only the most passionate and attentive followers.
If you’re curious about what’s in it for the influencer, then click here to find out more.
HOW MANY FOLLOWERS DOES EACH INFLUENCER HAVE?
ApexDrop links you with social influence marketers whose number of followers range from five thousand to over one million. However, our speciality is within the micro-influencer segment (i.e. women’s fashion creators that have an average of 10k-30k followers). In this industry, you have to go small to achieve big results. Micro-influencers frequently have a more passionate audience than celebrity influencers do. When scaling a brand’s social media campaigns with our proprietary network of niche fashion bloggers, the results can be massive.
HOW MUCH DO YOUR CAMPAIGNS COST?
The cost of a campaign depends on what you’re looking to achieve and how much you can invest in product gifting (our system utilizes blogger gifting more often than paid endorsement). The most common package is $10 per thousand impressions (CPM), or, in social media lingo, followers reached. It’s important to remember that ApexDrop ensures that your post is reaching real people, unlike the traditional “impressions” that fail to discern between fake followers and genuine users.
ApexDrop clients see substantial returns on their investment (ROI) and frequently report a four-fold increase in conversion rate over a year. This is due to the effect of the influencers continuing to work with you providing a true return on relationship (ROR). In fact, most brands invest in multiple influencer marketing campaigns as the initial expenditure almost always results in profit.
Bonus: ApexDrop is a full management influencer service, which means that you can kick back and focus on creating gorgeous products while we manage your campaigns and trade collaborations for you.
HOW LONG DOES A CAMPAIGN TAKE?
Generally, you’ll have final results one month after the inception of the campaign. During this time, we’ll keep you posted on important matters such as creative direction, launch, shipping, posts, and market research. If you’re in a rush to start a campaign, ApexDrop still has you covered. Upon request, we’ll expedite your company’s campaign so that it can be launched within a week of signing the contract.
If it sounds too good to be true, just read Dave Meyer’s testimonial from Karma Viva:
“The process and timeline worked EXACTLY as promised! ApexDrop delivered!” – Dave Meyer, Karma Viva.
HOW MUCH DO I NEED TO BE INVOLVED WITH A CAMPAIGN?
Some brands prefer to be more involved with the influencer selection, campaign creation, and market research survey composition. If that’s not your style, ApexDrop offers a fully managed mirco-influencer service with your very own dedicated Campaign Manager. This allows you to save time by avoiding the learning curve of using new software and sorting through an aggregated list of shoddy fashion bloggers. Aside from a few key decisions that you’ll need to be involved in, ApexDrop can administer every aspect of the campaign. Ultimately, your involvement is based on the amount of time you can or want to invest.
With our highly qualified team, our amazing inventory of influencers, and most of all, our remarkable results, ApexDrop will do more than meet your expectations, we’ll exceed them. Whether you’re there every step of the way or tending to other business matters, your brand is guaranteed to grow through our campaigns. Our hope is to continue to work with you through all of your social influencer marketing journeys.
WHAT ARE MICRO-INFLUENCERS?
Micro-influencers in the Fashion Influence Network have between 5,000 – 20,000 followers on average. They may have relatively small reach compared to celebrities, but they generate great return. The 80/20 rule applies here: just as 20 per cent of your customers generate 80 per cent of your sales; these brand advocates generate more leads and more sales conversions than any other type of influencer. They create real engagement and consideration of your brand, beyond just awareness, lead generation, or increasing followers/likes without actual conversions.
WHO SHIPS THE PRODUCT TO THE INFLUENCER?
Influencers generally order their gifts directly from your website. This is beneficial to your brand as you have the additional opportunity to obtain even more details from this influencer for your records and to improve the long-term branding and relationship. Our research shows influencers are hundreds of times more likely to buy products from brands they collaborate with.
WHAT IF I DON’T LIKE THE INFLUENCERS CHOSEN FOR US?
Ultimately you get the final say on the influencers we use in your campaign, however we make it easy by providing a list of our suggestions before launch. It is uncommon, but at your request we will find replacement influencers.
HOW CAN WE BE SURE THIS WILL WORK?
We have a reputation for the highest quality micro-influencers in the industry due to our proprietary vetting and opt-in system. Our process helps us align your brand with the right influencers to assure the best quality posts and engagement possible. Our team will never launch a campaign that we don’t believe will have incredible results and we aim to OVER DELIVER every time.
WHY CONSIDER APEXDROP?
Brands prefer ApexDrop as they charge a reasonable rate to do all the hard work and measure the results. They hand select the best influencers from a private network and guarantee their posts. They don’t work with so-called “influencers” who paid for their followers or that push detox tea all over Instagram for money.
HOW ARE YOU DIFFERENT FROM OTHER INFLUENCER AGENCIES?
ApexDrop is the world’s highest quality fashion influencer platform. Our unparalleled private network is truly what sets us apart from other social media marketing agencies. At ApexDrop, we have a proprietary catalog of influencers who we pair with your brands in order to reach your target audience. Our exclusive archive only contains fashion bloggers who truly care about the products they’re representing. In this way, we ensure only premier social media influencers can represent your brand.
WHAT MAKES YOUR INFLUENCERS SO SPECIAL?
It’s our vigorous vetting process that assures only outstanding fashion bloggers can represent your brand. ApexDrop meticulously inspects social media influencers for fake followers, likes, and comments. Our curated network of 1,000+ influencers is comprised of only the most talented and influential fashion creators on social media. To give you an idea of our rigorous quality assurance standards, only one out of ten applicants are accepted as marketing influencers. Moreover, fashion bloggers who fail to get involved with campaigns for which they’ve signed up will be removed from our network. Finally, we verify both our influencers’ social media following as well as their offline presence in order to determine why they are popular online.
CAN YOU PROVIDE REFERENCES FOR YOUR CAMPAIGNS?
Yes. To get specific contact information, please speak with an ApexDrop Influencer Specialist. They will provide you with testimonials and references from both our fashion bloggers and our brands. Between our network of independent fashion bloggers and the results of the campaigns, you’ll notice certain similarities among all of our accolades: We boost brands, deliver killer campaigns, and deliver impressive results.
HOW LONG HAS APEXDROP BEEN IN BUSINESS?
Our team has been helping brands grow for over 17 years. ApexDrop’s official influencer marketing platform was launched in 2014 with the goal of helping brands grow through fully managed social media campaigns. Today, we’ve garnered the most extensive network of highly-skilled, social media influencers in the fashion industry.
WHAT IF THE INFLUENCERS DON’T POST?
ApexDrop guarantees that your reach is fulfilled with our social media campaigns. To assure authenticity, if an influencer does not like your product/service, then they are not required to do a sponsored post. Instead, they are required to complete a survey with a valid reason explaining why they didn’t post. In order to maintain a high level of trust, we instill the importance of creating high quality, honest, and original content marketing in all of our fashion bloggers and social influencers. From here we will find you a replacement social influencer who will fulfill your marketing goals.
WHAT IF AN INFLUENCER APPLIES FOR MY CAMPAIGN BUT DOESN’T ORDER THEIR GIFT?
ApexDrop guarantees the minimum reach achieved with the campaign and will strive to have all gifts sent to the selected influencers. Due to unforeseen circumstances (death in the family, family emergency, etc), some influencers may not order their free gift from your website even though they applied to be involved. In this scenario, we will find a replacement influencer that shows interest in your campaign at no extra cost.
DO INFLUENCERS CROSS-PROMOTE TO OTHER NETWORKS LIKE FACEBOOK, TWITTER AND PINTEREST?
YES, and there is no additional cost for being cross-promoted. When our influencers really love a product they tend to share it authentically with their entire social network. Our research shows that seven percent of brands see their products cross-promoted. This valuable bonus is what we call “icing on the cake.” When you get free cross-promotions from your fashion advocates, we suggest that you go the extra mile to thank them by email or phone in order to continue building your relationship with them.
IS IT POSSIBLE YOU WON’T BE ABLE TO GET THE FOLLOWERS YOU PROMISED US ON INSTAGRAM?
Even if a natural disaster happens, we will find a way to fulfill our promises. We will get followers for the account you choose for as long as it takes to reach the agreed upon total. Even if you change one of your products or brand name, we will continue to get you followers regardless of what you are selling.
YOU CLAIM TO ONLY HELP US ENGAGE REAL FOLLOWERS. HOW DO WE KNOW THEY AREN’T FAKE?
We guarantee that the followers we attract will be authentic or your money will be refunded. If you look at our influencers’ photos, followers, or comments, you’ll see that they have legitimate accounts with genuine posts. If you’re still unsure, feel free to direct message them and ask! Generally, fake followers and bots have foreign accounts with funny-looking profile pictures, are following way more people in proportion to those following them, and they don’t interact with your posts.
CAN I REPOST THE IMAGES THAT THE INFLUENCERS TAKE FOR THE CAMPAIGN?
Yes, you can re-post any social media picture as long as you tag the influencer to give them credit. Part of our contract with the influencers is to provide you license-free content. Generally they are flattered when you repost because it gives them more exposure which helps them increase their following. However, the picture cannot be modified in any way!
WHAT KIND OF RESULTS CAN I EXPECT FROM AN APEXDROP CAMPAIGN?
Brands love us not only because we attract new customers, but we increase repeat business with a quality audience, drive loyalty, maximize lifetime customer value, improve credibility, increase quality followers, create license-free content, build Return on Relationship (ROR), drive insights through market research, and create lifetime connections with quality influencers. On top of this we guarantee the reach you will achieve and the followers you will increase on Instagram. Plain and simple – we over-deliver on every campaign! Our goal is to build a long-term partnerships and create many more successful campaigns with you.
What do brands have to say about ApexDrop campaigns?
“The process and timeline worked EXACTLY as promised! ApexDrop delivered!”
“… my ring was worn in a photoshoot for a new sweater line for REVOLVE, and the girl who put me in contact with this model found me on Instagram, which never would have happened if (ApexDrop) didn’t help me grow”
“… seeing all these incredible young women sharing my products was heartwarming. I’m blown away by how much (ApexDrop) did for my startup”
“What I like best about ApexDrop is that they are obsessed with quality over quantity”