While an influencer creates the content, it’s important to ensure that you (or your marketing team) have connected your brand with a social media marketer that coordinates contextually as well as at scale. When there is proper alignment, your company’s values, mission, and philosophy shines through. The reason for this is that your influencers most likely share the same sentiments as your brand, which is why they chose to represent your products in the first place.
Eventually, a micro-influencer’s voice will become almost synonymous with your brand and vice versa. Audiences—and ultimately your customers—find comfort in this familiar tone.
Never try to change your micro-influencers voice for a campaign; it’s bad for both parties. Their following will know instantly if their favorite blogger suddenly begins using strange punctuation or dumbs down his or her vocabulary. If they stop reading because of it, you lose the engagement of that market and the influencers lose a portion of their following.